Fundraising Philosophy

Southern Philanthropy fundraising success can be attributed to a unique adherence to a “family” approach engaging donors for a lifetime, not just a project.

Family

  • Let the donor feel part of a large, extra-special giving family
  • Make the donor a part of your family
  • Fill the “void” that might exist within their family

Custom-tailored strategies

  • Listen to the donors
  • Know their likes/dislikes
  • Understand why they give
  • Focus on the reasons for giving – philanthropy, immortality, taxes, etc.

Peer-to-Peer approach

  • Allow the board/volunteer leadership to be an integral part
  • Design the campaign with peers being the “front” faces
  • Peers should be the spokespersons for the project

“Product” examples

  • Donors must be able to see, feel, and touch examples of the mission – those impacted
  • Put those impacted on display and involve them in every aspect of giving
  • A strategic partnership between donors, staff, and those impacted

 

fundraising Philosophy

LET’S GET STARTED

My goal is to guide and direct you so that you and your organization will meet or exceed your goal.