Fundraising Philosophy

Southern Philanthropy's fundraising success can be attributed to a unique adherence to a “family” approach, engaging donors for a lifetime — not just a project.

Family

• Let the donor feel part of a large, extra-special giving family
• Make the donor a part of your family
• Fill the void that might exist within their family

Personalized strategies

• Listen to the donors
• Know their likes/dislikes
• Understand why they give
• Focus on the reasons for giving – philanthropy, immortality, taxes, etc.

Peer-to-Peer approach

• Allow the board/volunteer leadership to be an integral part
• Design the campaign with peers being the “front” faces
• Peers should speak for the project

“Product” examples

• Donors must be able to see, feel, and touch examples of the mission – those impacted
• Put those impacted on display and involve them in every aspect of giving
• A strategic partnership between donors, staff and those helped by your mission