Southern Philanthropy fundraising success can be attributed to a unique adherence to a “family” approach engaging donors for a lifetime, not just a project.
- Let the donor feel part of a large, extra-special giving family
- Make the donor a part of your family
- Fill the “void” that might exist within their family
- Listen to the donors
- Know their likes/dislikes
- Understand why they give
- Focus on the reasons for giving – philanthropy, immortality, taxes, etc.
- Allow the board/volunteer leadership to be an integral part
- Design the campaign with peers being the “front” faces
- Peers should be the spokespersons for the project
- Donors must be able to see, feel, and touch examples of the mission – those impacted
- Put those impacted on display and involve them in every aspect of giving
- A strategic partnership between donors, staff, and those impacted