Southern Philanthropy, founded by longtime Palm Beach-area fundraiser Ben Starling, offers custom-tailored fundraising services for profit, nonprofit organizations, and philanthropists.


Our philanthropic advancement model employs a high-touch, relationship-based approach steeped in hospitality and custom-tailored to the major donor. Long-term major gift fundraising is key to any organization and is only successful when built upon a solid operational foundation.


We contracted with Southern Philanthropy because of Ben Starling's track record. Ben and his team put together an in-depth analysis of our total offerings. The finished report helped transform our organization and realize a substantial increase in additional revenue.

Paul Martinelli
The John Maxwell Team


Ben’s founding of Southern Philanthropy in 2015 was the result of a decade of calls and inquiries requesting guidance from fundraisers and philanthropists. His advice was solid, with gut-level honesty. Ben became known for his willingness to help any organization, and then send a written report with practical, actionable steps to success.

ben starling III

Latest Blog Posts

Party overflow strategies

Party Overflow: Adapt, Accommodate and Be Merry

October 18, 2018

You’ve planned it all out: It’s the largest fundraiser event of the year, and it’s sold out. The ballroom is at capacity. Suddenly, you have an extra 50 or more guests on the list. They must be accommodated – you can’t turn away solid givers or guests of those elite. What to do with the …

Read moreParty Overflow: Adapt, Accommodate and Be Merry

fundraising relationships

Trust is Key to Fundraising Relationships

October 18, 2018

I recently was asked about a situation regarding sharing a director for fundraising. The person writes: “My development director agreed to serve on the fundraising committee of another (non-competing) nonprofit. He has done so as a thank you to our former gala chair who is active with this other nonprofit. “Is this appropriate?” My answer …

Read moreTrust is Key to Fundraising Relationships

direct mail fundraising

Identify Target Audience for Direct Mail Fundraising

October 18, 2018

Let’s talk about direct mail fundraising. Some organizations base their entire income on direct mail fundraising efforts. However, for the novice fundraiser or a new nonprofit, doing so is a risky bet if you are just blanketing the mailing list with generic fundraising pleas. My approach to direct mail is different than most, in that …

Read moreIdentify Target Audience for Direct Mail Fundraising


My goal is to guide and direct you so that you and your organization will meet or exceed your goal.